Who better to welcome you to LSE than some of the famous faces that have passed through the very doors that you are about to. The LSE Students’ Union Alumni Lecture Series sees a number of well-known alumni come back to school to teach you a thing or two about life, the world, and their time at LSE. These amazing welcome talks give you a rare chance to hear some of these people’s incredible life-stories, and will no doubt leave you inspired and raring to go on your time at this fine institution. Not to be missed!
The computer and video game industry has evolved into a major commercial and creative entity. Driven by new technology it is a dynamic space that constantly reinvents itself through innovation in hardware and user experience.
Recent years have seen the rise of a new game genre known as Social Gaming which has helped establish games as popular entertainment for mainstream audiences. Games are now for everyone and the landscape continues to evolve.
The growth of social media and the transition to digital distribution is influencing all media platforms and industries. New interactive entertainment products and business models are emerging.
In this talk, Paulina Bozek, BAFTA-award winning Executive Producer and an LSE alumna, will talk about her experience of building the SingStar game franchise and highlight the current trends and new directions in interactive entertainment.
Biography
Paulina Bozek is the Development Director of the Atari London Studio. Prior to joining Atari, she spent 6 years as the Executive Producer of the popular game franchise SingStar for PlayStation. In 2004 Paulina won the BAFTA award for Best New Interactive Talent. The following year, SingStar won a BAFTA for Originality. In 2008 Management Today listed Paulina in its annual list of top ’35 women under 35’ in British Business. She has a BA in Cultural Studies from McGill University and an MSc in Media & Communications from the London School of Economics. Paulina was recently elected to the LSE Court of Governors.